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Sleek new design for FIVB Women’s World Championship trophy

 



Parma, Italy, March
10, 2014 – With the world watching, the official trophy of the FIVB Volleyball
Women’s World Championship Italy 2014 trophy was unveiled during the Drawing of
Lots ceremony at the Farnese Theatre in Parma on Monday.


The trophy's unique contemporary design has set itself
apart from other awards in international sporting competitions.


With brass as its basic material, the women’s trophy weighs
close to ten kilos. The trophy changes colour gradually from its base to its
crown, moving from nickel to rose gold, exemplifying the winning team growing
in confidence as they work through the stages of the Championship. The gold
plated crown represents the team’s final achievement of a World Championship
title.


Bringing
together the best


The coming together of an open minded sports federation, two
contemporary product designers and skilled production specialists have made it possible
to create something truly extraordinary for the FIVB Volleyball Women’s World
Championship Italy 2014.


The conceptual design for the trophy was provided by Marco Heer
of Achtung!, a creative agency known internationally for their work in brand development.
Having worked closely with the FIVB for a number of years, the company was
responsible for designing the FIVB Volleyball Women’s World Championship Italy
2014 logo on which the design of the trophy was based.


The FIVB then mandated two young product designers from
Switzerland, Thilo Alex Brunner and Jörg Mettler to create the new World Championship
trophy.


With its unique contemporary design, the trophy has set itself
apart from other awards in international sporting competitions.


Eichenberger LTD and their mastermind, Juan Franco, were
responsible for its production. The company specialises in complex metal works
for the Swiss watchmaking and jewellery industry.


The trophy was
unveiled prior to the Drawing of Lots for the FIVB Volleyball Women’s World
Championship Italy 2014, which determined the makeup of the pools in the first
round of their year’s tournament.


Click here to find
out more about the FIVB Volleyball Women’s World Championship Italy 2014 trophy


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