The trophy of the FIVB Volleyball Women's World Championship Italy 2014 on display near the Coliseum and the Arch of Constantine, two of Rome's landmarks where the competition will get under way on Tuesday
Rome, Italy, September 20, 2014 – The trophy of the FIVB Volleyball Women’s World Championship Italy 2014 has been on tour in Rome as the countdown to the start of the tournament has started. The trophy drew much attention from tourists and fans alike as it was displayed before the Coliseum, Saint Peter’s Basilica and other landmarks of Italy’s “eternal capital,” before arriving at PalaLottomatica where the Championship will get under way on Tuesday with a match starring the national teams of Argentina and Croatia.
The conceptual design for the trophy was provided by Marco Heer of Achtung!, a creative agency known internationally for their work in brand development. Having worked closely with the FIVB for a number of years, the company was responsible for designing the FIVB Volleyball Women’s World Championship Italy 2014 logo on which the design of the trophy was based.
The FIVB then mandated two young product designers from Switzerland, Thilo Alex Brunner and Jörg Mettler, to create the new World Championship trophy.
With its unique contemporary design, the trophy has set itself apart from other awards in international sporting competitions. The coming together of an open minded sports federation, two contemporary product designers and skilled production specialists have made it possible to create something truly extraordinary for the FIVB Volleyball Women’s World Championship Italy 2014.
The trophy was constructed using 12 individual pieces, representing each member of a volleyball team. The pieces are brought together in a seamless cylindrical design, symbolising the coming together of the 12 players using the rotation system on the court.